Undergraduate Academic Catalog 2017 - 2018 
    
    Mar 28, 2024  
Undergraduate Academic Catalog 2017 - 2018 [ARCHIVED CATALOG]

MKT 314 - Logistics

3
This course examines the management of the physical flow of products and information throughout the entire supply chain, including warehousing, transportation, inventory control and purchasing. It also considers how wholesalers, agents and retailers combine into alternative marketing channels to permit the firm to reach a variety of target markets.
Prerequisites: MKT 300