Undergraduate Academic Catalog 2019 - 2020 
    
    Mar 29, 2024  
Undergraduate Academic Catalog 2019 - 2020 [ARCHIVED CATALOG]

MKT 303 - Market Research

Credits 3
Market research is the systematic and objective planning, gathering, recording and analyzing of information communicated to marketing managers to enhance decision making. To effectively perform marketing research, students must have a solid grasp of its fundamentals. Therefore, the students learn the theoretical aspects of marketing research and how to apply marketing research to aid marketing managers.