Undergraduate Academic Catalog 2019 - 2020 
    
    Mar 07, 2026  
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Undergraduate Academic Catalog 2019 - 2020 [ARCHIVED CATALOG]

MKT 305 - Consumer Behavior

Credits 3
The course focuses on the nature and determinants of consumer behaviors. Based on a market-segmentation process, this course introduces various influences on the consumers' decision-making process.
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