Undergraduate Academic Catalog 2019 - 2020 
    
    Mar 28, 2024  
Undergraduate Academic Catalog 2019 - 2020 [ARCHIVED CATALOG]

MKT 305 - Consumer Behavior

Credits 3
The course focuses on the nature and determinants of consumer behaviors. Based on a market-segmentation process, this course introduces various influences on the consumers' decision-making process.