Undergraduate Academic Catalog 2020 - 2021 
    
    Jun 15, 2024  
Undergraduate Academic Catalog 2020 - 2021 [ARCHIVED CATALOG]

MKT 305 - Consumer Behavior

Credits 3
The course focuses on the nature and determinants of consumer behaviors. Based on a market-segmentation process, this course introduces various influences on the consumers' decision-making process.
MKT-300 (Required, Previous).