Undergraduate Academic Catalog 2020 - 2021 
    
    Dec 21, 2024  
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Undergraduate Academic Catalog 2020 - 2021 [ARCHIVED CATALOG]

MKT 305 - Consumer Behavior

Credits 3
The course focuses on the nature and determinants of consumer behaviors. Based on a market-segmentation process, this course introduces various influences on the consumers' decision-making process.
MKT-300 (Required, Previous).
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