Undergraduate Academic Catalog 2020 - 2021 
    
    Jun 13, 2024  
Undergraduate Academic Catalog 2020 - 2021 [ARCHIVED CATALOG]

MKT 311 - Nonprofit Marketing

Credits 3
A study of the distinctive aspects of services offered/marketed by nonprofit organizations. Student learn tools for analyzing, positioning, targeting and managing the customer/client experience. The challenges of creating, delivering, pricing, communicating and promoting services are explored.
MKT-300 (Required, Previous).