Undergraduate Academic Catalog 2020 - 2021 
    
    Jul 19, 2024  
Undergraduate Academic Catalog 2020 - 2021 [ARCHIVED CATALOG]

MKT 316 - Sales Management

Credits 3
A study of the fundamentals of sales, including prospecting, planning the sale, the approach, the sales interview, handling objections and the close. As part of class activities, the course includes use of videotape technology so that students can learn from simulated sales calls they make to each other.
MKT-300 (Required, Previous).