MKT 320 - World of Marketing

Credits 3
This course is a survey of major marketing methods and practices. The four main areas of marketing-product, price, promotion, and physical distribution-will be explored in depth. An emphasis on building student skills in real-world marketing decision making, problem solving, communication, role playing, market research, case study analysis, and simulations will be integrated during the course.
May not be audited. Degree completion only.