May 17, 2022  
Graduate Academic Catalog 2020 - 2021 
    
Graduate Academic Catalog 2020 - 2021 [ARCHIVED CATALOG]

LEAD 720 - Leadership Communication

Credits 3
Examines the various communication approaches from a strategic leadership and marketing perspective. Also explores internal services to the organization, as well as the external services to the community and its stakeholders. Introduces the various levels (economic, managerial, operations and marketing) of strategic action an organization must take to fulfill its mission, vision and values.
May not be audited.