Undergraduate Academic Catalog 2022-2023 
    
    May 18, 2024  
Undergraduate Academic Catalog 2022-2023 [ARCHIVED CATALOG]

MKT 300 - Principles of Marketing

Credits 3
Trains students in the understanding of concepts in marketing. In order to be successful in business, one must understand how to market to the needs and wants of a consumer target group. Hence, students learn the marketing process by developing the marketing mix, understanding the adoption process, managing marketing services and formulating marketing strategies.