Undergraduate Academic Catalog 2022-2023 
    Nov 29, 2023  
Undergraduate Academic Catalog 2022-2023 [ARCHIVED CATALOG]

MKT 311 - Nonprofit Marketing

Credits 3
A study of the distinctive aspects of services offered/marketed by nonprofit organizations. Student learn tools for analyzing, positioning, targeting and managing the customer/client experience. The challenges of creating, delivering, pricing, communicating and promoting services are explored.
MKT-300 (Required, Previous).