MKT 318 - Digital and Social Media Marketing

Credits 3
An in depth, real world look at how digital media and marketing strategies are incorporated into organizations overall marketing and communications plans. You will learn the difference between organic and paid digital media platforms as well as how to set up campaigns, budgets, and performance analytics. The objective is for you to gain an understanding of digital media that is current and relevant to businesses today, reaching ever changing consumers in the digital landscape. This course is designed to give you all the tools necessary to apply digital media strategies in a business setting with application-based theories and an understanding of the full consumer path to purchase with KIP based attribution.
May not be audited.