Undergraduate Academic Catalog 2017 - 2018 
    
    Nov 29, 2022  
Undergraduate Academic Catalog 2017 - 2018 [ARCHIVED CATALOG]

MKT 300 - Principles of Marketing

3
Trains students in the understanding of concepts in marketing. In order to be successful in business, one must understand how to market to the needs and wants of a consumer target group. Hence, students learn the marketing process by developing the marketing mix, understanding the adoption process, managing marketing services and formulating marketing strategies.