Undergraduate Academic Catalog 2017 - 2018 
    Jun 13, 2024  
Undergraduate Academic Catalog 2017 - 2018 [ARCHIVED CATALOG]

MKT 300 - Principles of Marketing

Trains students in the understanding of concepts in marketing. In order to be successful in business, one must understand how to market to the needs and wants of a consumer target group. Hence, students learn the marketing process by developing the marketing mix, understanding the adoption process, managing marketing services and formulating marketing strategies.