May 18, 2022  
Undergraduate Academic Catalog 2017 - 2018 
    
Undergraduate Academic Catalog 2017 - 2018 [ARCHIVED CATALOG]

MKT 305 - Consumer Behavior

3
The course focuses on the nature and determinants of consumer behaviors. Based on a market-segmentation process, this course introduces various influences on the consumers’ decision-making process.
Prerequisites: MKT 300