|
|
Dec 12, 2024
|
|
Undergraduate Academic Catalog 2017 - 2018 [ARCHIVED CATALOG]
|
MKT 305 - Consumer Behavior3 The course focuses on the nature and determinants of consumer behaviors. Based on a market-segmentation process, this course introduces various influences on the consumers' decision-making process. Prerequisites: MKT 300
|
|
|