May 18, 2022  
Undergraduate Academic Catalog 2017 - 2018 
    
Undergraduate Academic Catalog 2017 - 2018 [ARCHIVED CATALOG]

MKT 307 - Advertising and Promotion

3
A study of advertising and promotions from a marketing communications perspective. The course focuses on decision making in the management of the elements of the firm’s promotional mix, such as advertising, sales promotion, packaging and publicity.
Prerequisites: MKT 300