Undergraduate Academic Catalog 2017 - 2018 
    
    Jun 14, 2024  
Undergraduate Academic Catalog 2017 - 2018 [ARCHIVED CATALOG]

MKT 311 - Nonprofit Marketing

3
A study of the distinctive aspects of services offered/marketed by nonprofit organizations. Student learn tools for analyzing, positioning, targeting and managing the customer/client experience. The challenges of creating, delivering, pricing, communicating and promoting services are explored.
Prerequisites: MKT 300