Undergraduate Academic Catalog 2018 - 2019 
    
    Apr 28, 2025  
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Undergraduate Academic Catalog 2018 - 2019 [ARCHIVED CATALOG]

MKT 305 - Consumer Behavior

Credits: 3
The course focuses on the nature and determinants of consumer behaviors. Based on a market-segmentation process, this course introduces various influences on the consumers' decision-making process.
Prerequisite: MKT-300
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