Undergraduate Academic Catalog 2018 - 2019 
    
    Dec 21, 2024  
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Undergraduate Academic Catalog 2018 - 2019 [ARCHIVED CATALOG]

MKT 307 - Advertising and Promotion

Credits: 3
A study of advertising and promotions from a marketing communications perspective. The course focuses on decision making in the management of the elements of the firm's promotional mix, such as advertising, sales promotion, packaging and publicity.
Prerequisite: MKT-300
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