Undergraduate Academic Catalog 2018 - 2019 
    
    Mar 29, 2024  
Undergraduate Academic Catalog 2018 - 2019 [ARCHIVED CATALOG]

MKT 311 - Nonprofit Marketing

Credits: 3
A study of the distinctive aspects of services offered/marketed by nonprofit organizations. Student learn tools for analyzing, positioning, targeting and managing the customer/client experience. The challenges of creating, delivering, pricing, communicating and promoting services are explored.
Prerequisite: MKT-300